S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u1ebf h\u1ec7 Gen Z<\/strong><\/p>\n Gen Z (nh\u1eefng ng\u01b0\u1eddi sinh ra trong kho\u1ea3ng th\u1eddi gian t\u1eeb n\u0103m 1996 \u0111\u1ebfn 2012) \u0111ang d\u1ea7n gia t\u0103ng s\u1ee9c \u1ea3nh h\u01b0\u1edfng khi h\u1ecd b\u1eaft \u0111\u1ea7u c\u00f3 thu nh\u1eadp, m\u1edf t\u00e0i kho\u1ea3n ng\u00e2n h\u00e0ng v\u00e0 tham gia v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n Hi\u1ec7n t\u1ea1i, khu v\u1ef1c ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng \u0111ang c\u00f3 h\u01a1n 500 tri\u1ec7u ng\u01b0\u1eddi thu\u1ed9c th\u1ebf h\u1ec7 Gen Z. \u01af\u1edbc t\u00ednh \u0111\u1ebfn n\u0103m 2025, nh\u00f3m n\u00e0y s\u1ebd chi\u1ebfm t\u1edbi m\u1ed9t ph\u1ea7n t\u01b0 d\u00e2n s\u1ed1 khu v\u1ef1c.<\/p>\n B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean SYNC do Meta th\u1ef1c hi\u1ec7n cho th\u1ea5y Gen Z s\u1ebd l\u00e0 m\u1ed9t ph\u00e2n kh\u00fac c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd, \u0111\u1eb7c bi\u1ec7t t\u1ea1i khu v\u1ef1c \u0110\u00f4ng Nam \u00c1 khi gi\u1edbi tr\u1ebb t\u1ea1i \u0111\u00e2y c\u00f3 l\u1ed1i s\u1ed1ng g\u1eafn li\u1ec1n v\u1edbi c\u00f4ng ngh\u1ec7 v\u00e0 c\u00e1c thi\u1ebft b\u1ecb s\u1ed1, v\u1edbi 82% ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t cho bi\u1ebft h\u1ecd \u0111ang tham gia v\u00e0o c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn.<\/p>\n N\u1ec1n kinh t\u1ebf \u0111\u1ed9c th\u00e2n<\/strong><\/p>\n B\u00e1o c\u00e1o SYNC c\u00f2n cho th\u1ea5y xu h\u01b0\u1edbng h\u1ed9 gia \u0111\u00ecnh \u00edt th\u00e0nh vi\u00ean hay m\u1ed9t th\u00e0nh vi\u00ean \u0111ang ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn khi c\u00f3 t\u1edbi 3 qu\u1ed1c gia \u0110\u00f4ng Nam \u00c1 n\u1eb1m trong nh\u00f3m 10 qu\u1ed1c gia \u1edf ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng \u0111ang d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng chuy\u1ec3n \u0111\u1ed5i sang h\u00ecnh th\u1ee9c h\u1ed9 gia \u0111\u00ecnh \u0111\u1ed9c th\u00e2n.<\/p>\n T\u1ea1i Vi\u1ec7t Nam, h\u1ed9 gia \u0111\u00ecnh nh\u1ecf v\u00e0 \u0111\u1ed9c th\u00e2n l\u00e0 c\u00e1c nh\u00f3m c\u00f3 m\u1ee9c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t v\u1edbi 1,1% t\u1ec9 l\u1ec7 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u1eb1ng n\u0103m, t\u1eeb n\u0103m 2023 \u0111\u1ebfn 2030.<\/p>\n Xu h\u01b0\u1edbng n\u00e0y th\u00fac \u0111\u1ea9y s\u1ef1 gia t\u0103ng c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m d\u00f9ng m\u1ed9t l\u1ea7n, \u0111\u1ed3 \u0111i\u1ec7n gia d\u1ee5ng v\u00e0 s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu c\u1ee1 nh\u1ecf.<\/p>\n Ngo\u00e0i ra, nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed9c th\u00e2n th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n cho c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed c\u00e1 nh\u00e2n v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i, tham gia c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn v\u00e0 theo d\u00f5i c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung.<\/p>\n Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI)<\/strong><\/p>\n N\u0103m 2023 ch\u1ee9ng ki\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc c\u1ee7a AI c\u0169ng nh\u01b0 c\u00f4ng ngh\u1ec7 Generative AI (AI t\u1ea1o sinh). B\u00e1o c\u00e1o cho th\u1ea5y c\u00f3 t\u1edbi 45% ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng xuy\u00ean mua s\u1eafm tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed sau khi xem th\u00f4ng tin tr\u00ean Facebook, Instagram v\u00e0 20% ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua h\u00e0ng tr\u1ef1c ti\u1ebfp tr\u00ean Facebook.<\/p>\n Kinh doanh h\u1ed9i tho\u1ea1i<\/strong><\/p>\n C\u00e0ng ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng nh\u01b0 doanh nghi\u1ec7p chuy\u1ec3n sang s\u1eed d\u1ee5ng tin nh\u1eafn \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i. Nghi\u00ean c\u1ee9u t\u1eeb Boston Consulting Group (BCG) v\u00e0 Meta cho th\u1ea5y c\u1ee9 3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam th\u00ec s\u1ebd c\u00f3 \u00edt nh\u1ea5t 1 ng\u01b0\u1eddi nh\u1eafn tin cho doanh nghi\u1ec7p \u00edt nh\u1ea5t 1 l\u1ea7n\/tu\u1ea7n.<\/p>\n Ngo\u00e0i ra, Vi\u1ec7t Nam c\u0169ng n\u1eb1m trong s\u1ed1 c\u00e1c qu\u1ed1c gia c\u00f3 t\u1ec9 l\u1ec7 s\u1eed d\u1ee5ng kinh doanh h\u1ed9i tho\u1ea1i cao nh\u1ea5t, khi c\u00f3 t\u1edbi 73% ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t s\u1eed d\u1ee5ng t\u00ednh n\u0103ng n\u00e0y \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c doanh nghi\u1ec7p.<\/p>\n Theo ghi nh\u1eadn t\u1eeb c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o, gi\u1ea3i ph\u00e1p kinh doanh h\u1ed9i tho\u1ea1i c\u1ee7a Meta gi\u00fap gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng t\u0103ng 22%, \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao h\u01a1n so v\u1edbi c\u00e1c k\u00eanh truy\u1ec1n th\u1ed1ng nh\u01b0 tin nh\u1eafn SMS, email hay c\u00e1c \u1ee9ng d\u1ee5ng kh\u00e1c.<\/p>\n V\u00e0o n\u0103m 2024, xu h\u01b0\u1edbng n\u00e0y s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n v\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng h\u01a1n th\u00f4ng qua tin nh\u1eafn – nh\u01b0 \u0111\u1eb7t ch\u1ed7 khi \u0111i du l\u1ecbch, \u0111\u1eb7t l\u1ecbch h\u1eb9n, nh\u1eadn h\u1ed7 tr\u1ee3 hay mua s\u1eafm.<\/p>\n Video ng\u1eafn<\/strong><\/p>\n C\u00e1c h\u00ecnh th\u1ee9c video ng\u1eafn \u0111ang ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn tr\u00ean to\u00e0n th\u1ebf gi\u1edbi v\u00e0 \u0111\u1eb7c bi\u1ec7t t\u1ea1i khu v\u1ef1c ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng.<\/p>\n B\u00e1o c\u00e1o c\u1ee7a Meta v\u00e0 Factworks cho th\u1ea5y th\u1ebf h\u1ec7 Millennial g\u1eafn k\u1ebft v\u1edbi t\u00ednh n\u0103ng Reels, trong khi t\u1ec9 l\u1ec7 nh\u1eefng ng\u01b0\u1eddi thu\u1ed9c th\u1ebf h\u1ec7 Gen Z theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1, g\u1eafn th\u1ebb th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m trong b\u00e0i \u0111\u0103ng, v\u00e0 mua s\u1ea3n ph\u1ea9m sau khi xem video ng\u1eafn cao h\u01a1n.<\/p>\n B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c chia s\u1ebb video ng\u1eafn c\u0169ng tr\u1edf th\u00e0nh c\u00e1ch th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m, v\u1edbi 84% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t t\u1ea1i ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng cho bi\u1ebft h\u1ecd th\u01b0\u1eddng chia s\u1ebb video ng\u1eafn v\u1edbi b\u1ea1n b\u00e8 ho\u1eb7c gia \u0111\u00ecnh.<\/p>\n \u0110\u1ed3ng th\u1eddi, n\u1ed9i dung t\u1eeb c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam mua s\u1eafm. 67% ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t cho bi\u1ebft h\u1ecd t\u00ecm ra c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p t\u1eeb c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng c\u1ee7a Meta \u00edt nh\u1ea5t h\u1eb1ng tu\u1ea7n, cao h\u01a1n kho\u1ea3ng 20% so v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c.<\/p>","protected":false},"excerpt":{"rendered":" V\u1edbi nh\u1eefng c\u00f4ng ngh\u1ec7 v\u00e0 tr\u00e0o l\u01b0u \u1ee9ng d\u1ee5ng m\u1edbi, kh\u00f4ng ch\u1ec9 ng\u01b0\u1eddi d\u00f9ng m\u00e0 c\u1ea3 ng\u01b0\u1eddi b\u00e1n, doanh nghi\u1ec7p \u0111\u1ec1u quan t\u00e2m xem xu h\u01b0\u1edbng kinh doanh n\u00e0o s\u1ebd l\u00e0 ch\u1ee7 \u0111\u1ea1o n\u0103m 2024.<\/p>","protected":false},"author":4,"featured_media":7013,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,12],"tags":[],"yst_prominent_words":[],"class_list":["post-7012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quang-cao","category-tin-tuc-su-kien"],"_links":{"self":[{"href":"https:\/\/quangcaosdc.vn\/en\/wp-json\/wp\/v2\/posts\/7012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quangcaosdc.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quangcaosdc.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quangcaosdc.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/quangcaosdc.vn\/en\/wp-json\/wp\/v2\/comments?post=7012"}],"version-history":[{"count":1,"href":"https:\/\/quangcaosdc.vn\/en\/wp-json\/wp\/v2\/posts\/7012\/revisions"}],"predecessor-version":[{"id":7014,"href":"https:\/\/quangcaosdc.vn\/en\/wp-json\/wp\/v2\/posts\/7012\/revisions\/7014"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quangcaosdc.vn\/en\/wp-json\/wp\/v2\/media\/7013"}],"wp:attachment":[{"href":"https:\/\/quangcaosdc.vn\/en\/wp-json\/wp\/v2\/media?parent=7012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quangcaosdc.vn\/en\/wp-json\/wp\/v2\/categories?post=7012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quangcaosdc.vn\/en\/wp-json\/wp\/v2\/tags?post=7012"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/quangcaosdc.vn\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=7012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}